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but also create a line that women can see themselves in

Time:2018-11-09 04:35Underwear site information Click:

Campaign gang Nymphs Body Girl

After closing New York Fashion week with the most inclusive, badass and literally baby-inducing show ever (if you missed Slick Woods going into labour post-show, read all about it here), Rihanna's Savage x Fenty lingerie collection is back, and this time the girl gang is going mystical.

We're talking about RiRi's debut Savage x Fenty campaign video that stars a seriously sensual crew of women, including the singer herself.

Savage x Fenty


Directed by Philippa Price and styled by Savannah Baker, the campaign sees all kinds of women working the latest pieces from the AW18 Savage x Fenty line (think white lace bralets, barely there bodysuits and silk camisole dresses). Oversized cherry chandelier earrings and feathered cowboy hats add an extra dash of Badgal RiRi's signature kitsch to the girl gang draped across the rocks beneath a waterfall, no less.

Completing the scene is a dramatically lit Rihanna sporting her own underwear and adorned with a tulle veil. Continue watching for a lesson on how to make sitting down in a veil look totally alluring.

Savage x Fenty


A final switch to a heat sensitive camera reveals one of the models prowling through the jungle before daubing on war paint. The message? Savage x Fenty women mean business.

Speaking on her lingerie line back in May, Rihanna said, 'It was important to me to push the boundaries, but also create a line that women can see themselves in,' Rihanna said of the Savage X Fenty line back in May. 'I want to make people look and feel good, and have fun playing around with different styles.'


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